A Few Tips to Help You Buy Bras Online

A Few Tips to Help You Buy Bras Online

Aren’t we all still coming to terms with realities of our interconnected world being temporarily severed? To say that we are living in unprecedented times feel like an understatement. One of the many changes spurted out as a result of these uncertain times, is the colossal shift in shopping patterns. Since the advent of pandemic Covid19, it has become considerably challenging to visit brick-and-mortar stores to make purchases now. Underlining to the safety features and assurance, we’ve all become online shoppers for various products from essentials to luxury goods. Innerwear is one such category which has seen humungous amount of augmentation in the online channel.

To say that we are living in unprecedented times feel like an understatement. We all are still coming to terms with the huge shift in the way our world functions and what is gradually turning into the ‘New Normal.’ The COVID-19 pandemic has brought unforeseen changes in the way we live, we travel, we socialize and in the way we shop.  With restriction of movement and lockdowns getting imposed, it has been quite a challenge to visit brick-and-mortar stores to make purchases. With safety being of paramount importance, online stores are the way to go! The undergarment industry is no exception to the new ways that are being adopted by the world.

Some of us have been adhering to the social stigma attached with offline purchasing of innerwear, making online buying even more viable. Moreover, with the current scenario at hand, it must a little discerning and agonizing to trudge around retail outlets to buy essentials such as quality lingerie, which is why most of us are turning to buying ladies bra online instead. Not only does it assure you safety, but saves time and you get to do it within the comfort of your own home!

Bras must be right up there with jeans on the list of items that are notoriously hard to shop for and never seem to fit just right. Buying bras online can be a little confounding, when taking the fitting, measurement, quality and authenticity into consideration. Will, I find the right size? How will I know if it fits right? What if I don’t like what I buy? – lingering around with such doubts when you buy bras online in India? Worry not! Read along to find out a few useful tips to make your online bra shopping absolutely painless!

Buying bras online, especially in India, can be a little confounding, especially for first-time shoppers. With the multitude of things that need to be considered while deciding on which bra to buy online, it can be a notoriously difficult experience. The measurement, the fit, the style and the quality, all have to be taken into consideration to resolve the doubts around the purchase.  If you are also plagued by such worries, we have the perfect 5-minute read for you which will make your online bra shopping absolutely painless!

Measure yourself right

This is where it really counts! All you require is a measuring tape and a mirror. Firstly, measure around the widest part of your rib cage, where your bra band normally sits, then round the number you get to the nearest even number to get your exact band size.

Measurements matter the most

Getting your measurement right is the quintessential step to getting your online bra shopping right. With simple enough tools - a measuring tape and a mirror, you can take that first step towards finding the best fit for yourself. Place the measuring tape right under your breasts, around the torso and take the nearest whole to round it off and add four inches if your number is even, else add a five in case of an odd number. Once you get your exact band size, the next step is to find out the right cup size.

Know your size and your “sister size”

The fit of a particular bra size may differ from brand to brand and even from one style to another. This is the reason why you need to your right size and its sister size. Wondering how this works? Go up with the band width and go down with the cup size and vice versa. For example, a 32D and 34C are sister sizes. Now, if you’re a 32C, you could find your sister sizes in a 30D or a 34B.

While most good innerwear brands try to cater to industry specific sizes, the sizes can have variations from brand to brand and even from one style to another. This is where knowing “sister sizes” comes in really handy. Go up with the band width and go down with the cup size and vice versa depending on the sizing guides offered by brands and get to know the best suited “sister sizes.” For example, a 32D and 34C are sister sizes. Now, if you’re a 32C, you could find your sister sizes in a 30D or a 34B.

Understand the styles which works for your body-type

Proper bra fit goes beyond just bra sizing to whether a particular design is an apt fit for your body-type. If you have form breasts and broader shoulders, you might look and at the same time, feel great in a good balcony bra. If you’re a mother and have breast fed, you may consider this option as a full cup bra provides you with better shape and support. Once you figure out which styles work best for your body, you’ve got the final piece of the puzzle – shopping online for a bra doesn’t have to be a big ordeal ever again! 

“Full Bust,” “plus size,” and “full figure” mean different things

Bras are offered in a wide rage, sometimes labelled as plus size, full bust or full figure. They are not the same and means slightly different things. Women with small band size and large cup size are considered full bust, plus size bras have a band size of 38 and above, and finally full figure encompasses sizes DD+ with as 38 or larger band. Note that all full figure bras are also plus size, but not all plus size bras are full figure.

Master the vocabulary

“Full Bust,” “plus size,” and “full figure” mean different things and can create a lot of confusion if you are not familiar with the terms that brands use to denote different styles and fits. Knowing the different types of words used with respect to different bra styles will make your online bra shopping journey smooth and hassle-free.

Do not ignore the product description

All of us wants to feel at ease and enjoy a gorgeous bra, but if the material is uncomfortable or itchy, the product is pretty much rendered useless. It might not be an alluring read, but it is important to take a quick look at the fabric details and washing instructions before you add your bras into the shopping cart.

Deep dive into the detailed descriptions

Knowing the details about the material and other specifications about the bra that you are buying online is quite important as you do not have the luxury of testing the texture, unlike in a store. Fabric details and washing instructions can give a lot of insight about how the product would work for you and hence, paying attention to the details can save you a lot of trouble when it comes to buying bras online. 

Go for quality over looks

It would be better not to rely just on the looks to get the job done day in and day out. Most often bras with strong, quality fabric content carry a slightly higher price tag. Even if you might have to shell out a few extra bucks, it is going to be a worthwhile investment.

Queue up Quality First

When it comes to the bras you wear, quality should be the first criteria to consider. Even if the quality comes at a higher price and with a slight compromise on the style, it is a worthwhile investment. The right material and the right fit are absolutely essential as it directly impacts your posture and possible skin irritation.

Remember to check for reviews

Skimming through a couple of reviews provided by various customers can be a great source of information on fit, quality and other relevant details. It can be super helpful to find the right size, since its highly likely that the bra size differs with each bra style. Reviews can even give you heads-up whether a bra is uncomfortable or durable or if it is transparent under tops ad shirts and variate other useful shopping information! So, do not underestimate the power of a good review.

Read the Reviews

Skimming through a couple of reviews provided by various customers can be a great source of information on fit, quality and other relevant details. It can be super helpful to find the right size, comfort and quality since it is highly likely that the bra size and material differs with each bra style. It is also important to be able to decipher between genuine and promoted reviews as a genuine review could mean the difference between a good and a bad experience, especially when you’re buying bras online in India

Check for return policies

It would always be wise if you spend some solid three-five minutes reading the return policy just to be on the safe side. As sanitation is on everyone’s mind while buying bras online, it might be slightly difficult to find brands with exciting return policies, especially with the current pandemic scare.

Pay attention to policies

Paying attention to policies like delivery, cancellation and returns can make your online shopping experience eternally better, especially during these times when the normal logistics services are disrupted. Since policies are subject to change, skimming through them while placing any order is an essential activity.

Make use of the online fitting tools

A fit guide can be extremely useful as they’re designed to help you buy bras online. Providing answers to just a few quick questions about the fit of your current bra and breast shape, the fit guide recreates the accuracy of an in-store fitting applying algorithms to recommend size and styles.

Glide through the guides

A fit guide can be extremely useful as they’re designed to help you buy bras online. They are quite handy in creating a shopping experience suited to your preferences based on a few questions that you answer about the fit of your current bra or breast shape or the need that you are shopping for. A good online guide will have answers to most of your basic questions as well as customized recommendations.

Shopping for bras online isn’t always a cake walk, but if you carefully consider a few tips and trick while doing so, it can be a worthwhile investment. Let’s be honest, an ill-fitted bra can both ruin your outfit and entire day! Don’t let yourself suffer in an improper and unfit bra, follow these essential online bra shopping tips, and you can thank us later!

Always buy from brands that you trust

There are a number of websites which poses threats and scams, which makes it all the more important for you to have a substantial understanding about the brand you’re buying from.

Check out the brand’s social media extensions and general reviews, because it’s always better to be safe than sorry!

A quick fit check when your order arrives

The Cup - check if the cup encloses the whole breast and that it is not spilling out at the sides. The Band - make sure that the back of the bra forms a straight line at the bottom and is not pulled up. Shoulder straps – it should sit intone on your shoulder without leaving harsh marks on your skin. If you’ve got these three-checked right, you’ve brought yourself the right bra!



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